How To Optimize Your Dental Videos To Drive More Traffic
In marketing for dentists, producing engaging video content is not only the thing you need when creating a dental marketing campaign.
Optimizing your video to make it appear on the first page of Google search results or to ensure that your video content applies Google’s best practices will level up your dental marketing game.
Indeed, optimizing your video is another key to driving more traffic to your video and your landing page.
What is video SEO?
Video SEO is about optimizing your video to rank higher on search engine results pages based on the relevant keyword searches.
Like other dental marketing strategies, when you do video SEO correctly, this will ensure that the dental video content you create appears on Google’s first page, driving more traffic to your website, views and engagement to your video.
How To Optimize Your Dental Video
In optimizing your dental video, Google has set the best practices for optimizing video content to ensure the best user experience.
Today, you will learn how you can optimize your online videos using some of the dental SEO practices to boost your video performance:
Create catchy video thumbnails
Thumbnails are the first thing your viewers will see when they find your dental video.
The more customized and eye-catching the thumbnails are, the better your video will perform.
If your viewer watches longer on your video, Google will recognize your video and will boost your video’s credibility and gain more organic reach and views.
How to optimize video thumbnails:
Maintain a high thumbnail resolution and keep your thumbnail file under 2MB.
Set your thumbnail specs by 1280 x 720 pixels and save the file as JPG. or PNG.
Apply the “rule of thirds” by placing your subject in the left or right third of an image, then overlay them with branding and descriptive text.
2. Write unique video titles
With the right keywords, your video title can increase traction and views from your target audience.
Write titles that spark interest in your viewers that also include relative keywords. If your keyword is dental marketing strategies, you can create a video title like The best dental marketing strategies for dentists.
Keep it short and sweet (60 characters)
Emphasize the keywords on the first part of your title as Google highlights the first few words of your title.
3. Optimize video descriptions
With fully optimized video descriptions, this can help your viewers to learn about your video and decide if they will watch your videos or not.
How to optimize video descriptions:
Create a unique description that explains the goal of your video. Include the purpose of your video using search-friendly keywords to stand out from other videos.
Add backlinks to your website to which you want to drive traffic.
4. Don’t forget to use hashtags
Hashtags help optimize your video to appear on the search result page when you publish it on Youtube.
It can help your target viewers to locate your video when they search for the topic they are interested in which is relevant to your video content.
How to optimize your video with hashtags:
Use hashtags (#) in the video title and description.
Use hashtags that are relevant to the video.
Use a max of 15 hashtags description section.
Are You Ready To Rise?
Marketing for dentists using videos and optimizing them can take time to produce and will push your video in front of your target audience and make your effort worthwhile.
We talked about the best dental marketing strategies and practices on how to optimize your video and help you attract your ideal patients.
Though ranking your video online takes time, the good news is there are reputable dental marketing agencies that can produce a high-quality dental video alongside your other dental marketing needs. If you want to learn more about video production, optimization, and marketing, contact us today!
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